20% Revenue Growth Through Strategic Digital Marketing Execution
Summary of Engagement
Harsimran and her team were retained to execute a comprehensive digital marketing strategy aimed at increasing qualified leads, booked appointments, and ultimately, firm revenue.
Scope included:
Targeted lead generation via Facebook Ads
Conversion-optimized landing pages
Social media management
Email nurturing campaigns
Website integration and analytics support
Key Business Outcome
Revenue Growth:
Client experienced a sustained 20% year-over-year increase in income, exceeding $200,000 in net new revenue over the course of the engagement.
This result was attributed directly to the team’s integrated campaign management, cost control discipline, and message-market alignment.
Paid Ads Performance Snapshot
| Performance Metric | Result | Benchmark | Variance |
|---|---|---|---|
| Cost per Click (CPC) | $3.24 | $1 – $5 | Within Range |
| Cost per Lead (CPL) | $14.65 | $10 – $50 | Strong Efficiency |
| Cost per Appointment Booked | $108.66 | $100 – $200 | Highly Efficient |
| Appointments Booked (Total) | 494 over 24 months | n/a | >20 per month average |
Total Ad Spend: $53,691
Impressions: 3,000+ clicks
Lead Volume: ~900 contacts generated
Appointment Volume: 494 high-intent bookings
Strategic Interpretation
Marketing Efficiency: All KPIs fell on the favorable end of industry benchmarks, demonstrating strong cost control and targeting precision.
Lead Quality Conversion: High volume of booked appointments at a low average cost enabled scalable pipeline growth.
Revenue Attribution: Internal financial data confirms the marketing activity directly contributed to a >$200K lift in realized income.
