20% Revenue Growth
Through Strategic Marketing
A comprehensive digital marketing transformation that delivered measurable results through strategic campaign management and data-driven optimization.
Summary of Engagement
Harsimran and her team were retained to execute a comprehensive digital marketing strategy aimed at increasing qualified leads, booked appointments, and ultimately, firm revenue.
- Targeted lead generation via Facebook Ads
- Conversion-optimized landing pages
- Social media management
- Email nurturing campaigns
- Website integration and analytics support
Key Business Outcome
Revenue Growth:
Client experienced a sustained 20% year-over-year increase in income, exceeding $200,000 in net new revenue over the course of the engagement.
This result was attributed directly to the team’s integrated campaign management, cost control discipline, and message-market alignment.
Paid Ads Performance Snapshot
Comprehensive performance metrics demonstrating campaign efficiency
| Performance Metric | Result | Benchmark | Variance |
|---|---|---|---|
| Cost per Click (CPC) | $3.24 | $1 – $5 | Within Range |
| Cost per Lead (CPL) | $14.65 | $10 – $50 | Strong Efficiency |
| Cost per Appointment Booked | $108.66 | $100 – $200 | Highly Efficient |
| Appointments Booked (Total) | 494 over 24 months | n/a | >20 per month average |
Cost per Click (CPC)
Results
$3.24
Benchmark
$1-$5
Cost per Click (CPC)
Results
$3.24
Benchmark
$1-$5
Cost per Click (CPC)
Results
$3.24
Benchmark
$1-$5
Cost per Click (CPC)
Results
$3.24
Benchmark
$1-$5
$53,691
Total Ad Spend
3,000+
clicks
~900
Leads generated
494
high-intent bookings
Strategic Interpretation
Key insights and learnings from the campaign performance data
Marketing Efficiency:
All KPIs fell on the favorable end of industry benchmarks, demonstrating strong cost control and targeting precision.
Lead Quality Conversion:
High volume of booked appointments at a low average cost enabled scalable pipeline growth.
Revenue Attribution:
Internal financial data confirms the marketing activity directly contributed to a >$200K lift in realized income.
Campaign Screenshots
Visual documentation of campaign performance and key interfaces
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50+
Business transformed
2M+
Client Revenue Generated