Client Type: Health Coaching Collective | POC: Staffan Olshan
Engagement Type: Performance Revamp | Channel Focus: Facebook Ads & Conversion Funnel
Client Profile:
LifeShapers is a health coaching community supporting practitioners in scaling their client base through digital campaigns. Their lead generation system relied heavily on Facebook advertising as the primary acquisition channel.
Initial Challenge:
Under the leadership of Steffan Olshan, the community struggled with a declining return on ad spend. While ad spend remained consistent, conversions had dropped sharply and lead quality was inconsistent. The team lacked visibility into the root cause.
A full-funnel audit revealed three critical issues:
Severely underperforming landing page – page load times were high, bounce rates spiked, and mobile responsiveness was poor
Disconnected sales process – no coherent flow from ad click to conversion, leading to prospect drop-off
No data-driven decision logic – the team lacked actionable insights from analytics or heatmaps
Your intervention included both analytical and technical ownership:
Conducted in-depth diagnostics using site speed tools, user session mapping, and mobile performance analysis
Designed and built a new high-speed landing page optimized for conversion (mobile-first, under 2-second load time)
Streamlined the user journey, aligning messaging between ad creative, landing content, and call-to-action
Introduced measurement tools to track bounce, scroll, and form-fill behavior
Advised on integrating sales follow-up sequences for faster post-lead engagement
| KPI | Before Engagement | After Optimization | Impact |
|---|---|---|---|
| Conversion Rate (Click to Lead) | <5% | Above 20% consistently | 4X increase |
| Cost per Lead (CPL) | High, unstable | Dramatically reduced | Acquisition became cost-viable |
| Page Load Time | >6 seconds | <2 seconds (mobile & desktop) | Improved user experience & SEO |
| Lead Volume | Inconsistent, low daily flow | Multiplied across campaigns | Pipeline stability achieved |
Root Cause Resolution: By identifying load speed and UX as conversion blockers, the campaign went from stagnation to momentum within days of the fix
Acquisition System Repair: LifeShapers regained control over their lead funnel and sales pipeline, setting the stage for program enrollment and downstream sales
Process Institutionalization: Tools and page architecture were handed off to internal teams, enabling replication and scaling across other campaigns
The LifeShapers team faced what seemed like a Facebook Ads issue—but the real bottleneck was infrastructure. Your rapid diagnostic approach, technical rebuild, and user-focused design created a measurable turnaround.
The engagement converted a broken pipeline into a high-performing asset—multiplying lead flow and making paid acquisition profitable again.
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