Email Marketing Turnaround Rockstar Digital Pvt. Ltd. (White Label Engagement)

Engagement Type: Private-Label Execution | POC: Agrim Mittal, Co-Founder
Duration: < 8 Weeks | Channel Focus: Email Acquisition & Conversion

Engagement Overview

Client Background:
Rockstar Digital Pvt. Ltd. is a full-stack digital marketing agency with a national client base. Facing critical underperformance in its email marketing division, the agency was unable to generate sufficient inbound traction or convert outbound campaigns into revenue.

Agrim Mittal, Co-Founder, retained you under a white-labeled capacity to resolve systemic challenges and deliver rapid performance recovery.


Initial Constraints

  • Low-performing email sequences with minimal open rates and poor conversion outcomes

  • No clear segmentation or targeting logic in campaign structure

  • Lead acquisition efforts failing to translate into pipeline or revenue

  • Diminished client confidence in the channel’s viability


Strategic & Tactical Execution

Delivered as a fully managed solution under Rockstar Digital’s brand, the engagement included:

  • Expert audit and performance diagnosis of past campaigns, list structure, and content

  • Complete rebuild of the email marketing system, including segmentation, copy, flows, and scheduling logic

  • Redesigned sequences for cold, nurture, and reactivation funnels

  • Behavior-based triggers and subject line A/B testing implemented

  • Personalized cold outreach frameworks tailored to specific decision-makers across verticals


Measurable Outcomes

KPIBefore EngagementAfter ImplementationImpact
Sales from Email Campaigns<$5,000 total$80,000+ closed16X revenue lift
Open Rates5–8% averageAbove 30% consistently>300% increase
Response/Interest Rate<1%6–8% across multiple listsClear reactivation of pipeline
Email List HealthUnstructured, coldSegmented, engagedImproved sender reputation & ROI

Strategic Interpretation

  • Channel Revalidation: The engagement restored email marketing as a high-performing acquisition and conversion channel for Rockstar Digital’s client base

  • Revenue Attribution: Direct attribution of over $80,000 in closed business, enabling retention of key clients and expansion of marketing retainers

  • Process Replicability: The new structure and assets were handed off in a plug-and-play format, enabling Rockstar to scale similar systems across additional client accounts


Final Assessment

This white-labeled partnership delivered an outcome far beyond tactical execution—it solved a core business problem. In less than two months, a failing email marketing program was transformed into a predictable revenue engine for Rockstar Digital and their downstream clients.

The intervention enabled six-figure revenue generation, restored client trust in email as a viable growth channel, and positioned Rockstar Digital for long-term delivery credibility.

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